What is SEO (Search Engine Optimization)


What is SEO (Search Engine Optimization)?

SEO is a organic/natural search engine results and also its a non-paid results. Search engine optimization is a creative elements used to improve rankings, drive traffic and to increase awareness in search engines. There are many aspects which are related to S.E.O, its starts from the words on your web page to the way other sites link.

SEO - Search Engine Optimization topic
Search Engine Optimization topic

SEO – It is not about building search engine-friendly websites but It’s all about making your site friendly for visitors. As it starts from finding the terms and phrases (keywords) which generate traffic to your site, to building links and also marketing in the unique way of your website. If you are confused about this stuff, don’t worry we are here to help you.

Many of them don’t know about SEO. When a user search for a query or answer in search engines like Google, Bing, Yahoo, etc. They will start showing the results(website links with related answers for your query) below because those website do follow the SEO techniques or else those websites are Content written as per Search engine optimization rules. Hence, because of SEO factors a websites position will be shown in the SERP (Search Engine Results Page) by the Search Engine(Google, Bing, Ask, Yahoo, etc) and

Because of S.E.O you can generate organic/natural results across all the search engines to your website without any offline marketing or Advertisement.

Search Engine Marketing (S.E.M) vs Search-Engine-Optimization (S.E.O)

Example shown in the below figure

Diff between SEM VS SEO


Few Key Points and Summary of this topic:-

  • SEO is required to generate traffic and Rank our site results in search results
  • It will not generate the instant results.
  • Takes time from 10 days to 12 month.
  • It is Organic results
  • It is Non Paid results.
  • Website get indexed in search engines without SEO-implementation.

Go to the Next Lesson :- Why is SEO Important for Business

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