1.1 : What is SEO (Search Engine Optimization)

What is SEO (Search Engine Optimization)?

SEO is a organic search engine results and also its a non-paid results. Search engine optimization is a creative elements used to improve rankings, drive traffic and to increase awareness in search engines. There are many aspects which are related to S.E.O, its starts from the words on your web page to the way other sites link.

SEO - Search Engine Optimization topic

SEO – It is not about building search engine-friendly websites but It’s all about making your site friendly for visitors. As it starts from finding the terms and phrases (keywords) which generate traffic to your site, to building links and also marketing in the unique way of your website. If you are confused about this stuff, don’t worry we are here to help you.

Because of S.E.O you can generate organic results across all the search engines.

Search Engine Marketing (S.E.M) vs Search-Engine-Optimization (S.E.O)

Example shown in the below figure

Diff between SEM VS SEO


Few Key Points and Summary of this topic:-

  • SEO is required to generate traffic and Rank our site results in search results
  • It will not generate the instant results.
  • It will takes time from 1 to 12 months.
  • It is Organic results
  • It is Non Paid results.
  • website get indexed in search engines without SEO-implementation.

Take a Test on this Topic

Go to the Next Lesson :- 1.2 – Why does website need S.E.O?

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