What is Digital Marketing?
Digital marketing is the promotion of products or brands or services by using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. Benefits of Digital marketing is higher than traditional marketing methods.
Why is digital marketing important? And Benefits of Digital Marketing?
Digital marketing helps & benefits all the size of businesses by giving access to the massive market across the world at an affordable price. Unlike Banner advertising or TV, it allows marketers to see accurate results in real time helps you to advertise to the right audience, measure the metrics and optimize your ads further.
The main reasons to Use & Benefits of Digital Marketing are listed below:
Powerful Marketing Strategy:
Digital Marketing has the vast scope of future as the internet becomes the future of the world. Usage of digital gadgets like Smartphones, Laptops, etc. are also increasing in higher percentage. So, further, everything will be the digital advertisement at a particular stage offline marketing may shut down and completely transformed to Digital marketing.
Most Cost-Effective & Affordable:
A well planned and effectively targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
Measurable & Trackable:
You can measure the performance of ads in Digital marketing like how many users have seen your ads, clicks on the ad and interacting with the ads, etc. further; you can also track and know the user location, device, age group, etc.
Based on the measured metrics you can further optimize your ads to reach more audience & filter out the ineffective strategies to target the right audience across the world or regionally (local region).
By using digital marketing, you can advertise your ads to reach the right audience based on their interest.
Example: If I’m selling Pizza’s in Hyderabad region and I want to sell it only between 6 pm to 10 pm. I can target my ads just in Hyderabad region, I can choose the audience age group to advertise, and I can schedule my ads between 6 pm to 10 pm (So that may ads runs only between 6 pm to 10 pm), etc. There are many targeting features available in Digital marketing.
Digital Marketing Modules & Types:
The Modules included in digital marketing are listed below. These modules are explained in more detail in further articles:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Email Marketing
- Mobile Marketing
- Display Advertisements
- Content Marketing
- Affiliate Marketing
Key Participants involved in Digital-Marketing Landscape and how they interact:
Consumer: Users of the internet and mobile platforms who access sites and experiences with a variety of devices. They transact with and consume products & services online.
Advertiser: A brand, product or service that promotes itself online through a variety of digital channels.
Publisher: A publisher is a platform or online destination that is read and accessed by consumers, and monetizes its site by selling ad inventory.
Example Image to Differentiate Advertiser, Publisher & Consumer
If Amazon is selling the Nike shoes and the username Mahesh has bought it. Here Amazon is Publisher, Nike is Advertiser, Mahesh is Consumer.
Hope you got to know about the Overview Digital marketing, Benefits involved in it, Participants involved and how the interaction will be in it.
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