SEO tutorials for beginners – Simple basics
The SEO stands for the Search Engine Optimization and the SEO is all about the optimization of a website for search engines and SEO is a technique that is used for:
Designing and developing your website to rank well in the search engine results.
Improving the volume and also improving the quality of the traffic to a website from the search engines.
By marketing the understanding of how the search algorithms work, and also see what human visitors might search in search engines.
Search Engine Optimisation i.e., SEO in 2019 that is a technical, analytical, and also the creative process that is used to improve the visibility of a website in the search engines for the users.
Also, the primary function of the SEO is to drive more unpaid useful traffic to a site that usually converts it into sales.
Search engines that perform several activities that help to deliver the search results of the viewers.
Crawling – It is a process of fetching all the website pages that are linked to a website. Actually, this task is also performed by software, that is also called a crawler or a spider or also it is called Googlebot, in case of Google.
Indexing -The Process of creating an index that is used for all the fetched web pages and also keeping them into a giant database from where all this can later be retrieved. Also, the process of indexing is about identifying the words and the expressions that best describe the page and furthermore is also very useful in assigning the page to particular keywords.
Processing – When a search request comes to your, the search engine then processes it, i.e., it will then compare the search string which is in the search request along with the indexed pages that are in the database.
Calculating Relevancy – It is very likely that more than one page usually contains the search string so that the search engine will start calculating the relevancy of each of the pages that are in its index to the search string.
Retrieving Results – The last step that you will find in search engine activities is retrieving the best-matched results. The free SEO tips that you will read on this page will help you to create a successful SEO friendly website yourself
TIPS TO BUILD SEO
Do not block your site for your visitors
Do not confuse or annoy any website visitor
Do not block Google from any of the crawling resources on your site or also rendering any of the specific elements on your page
You may also have a responsive design that also works on your mobile and desktop
You must also be situated local to your target customer
Geotarget your site in the Search Console AKA the Google Webmaster Tools also remember unless you have a country specific domain
Put phrase of your keyword at least once in the Page Title Element
You may put the phrase of your keyword once in the Main Content on the page
You may also avoid keyword stuffing main content
Make sure that the keywords you want to rank for are present on your site
Make sure to use synonyms and also use the common co-occurring words
You may add value to your pages along with ordered lists, images, videos and tables
You may Optimise for increased ‘user intent’ satisfaction e.g. increased dwell times on a page or site
Also, keep valuable content on the website updated a few times a year.
You many Trim outdated contents from your site
You may also avoid publishing and indexing content-poor pages especially affiliate sites
You may also Aim for a good ratio of ‘useful’ user-centered text to affiliate links
You may Disclose page modification dates in a visible format
You should not push the main content down a page unnecessarily with ads etc
You may Link to related content on your site with useful and very relevant anchor text
You may Use a simple navigation system on your site
You should also Develop websites that meet Google technical recommendations on also, for example, canonicalization, internationalization and pagination best practices
Make sure about the Fast delivery of web pages on mobile and desktop
You should also Add high-quality and relevant external links depending on if the query is informational
If you can, you should include the Keyword phrase in a short URL
You should Use the Keyword phrase in internal anchor text pointing to this page (at least once)
You should Use Headings, Lists and HTML Tables on pages if you show data
Make sure that on average all ‘Main Content’ blocks of all pages on the site are high-quality
Make sure that old SEO practices are cleaned up and removed from the site
You should Avoid implementing old-school SEO practices in new campaigns Google is better at detecting sites with little value-add
You many Consider disavowing any visible low-quality links from previous SEO efforts
Also Provide Clear website domain ownership, copyright and contact details on the site
Make sure to Share your content on the major social networks when it is good enough
Also, Get backlinks from real websites with real domain trust and authority
You should Convert visitors whatever that ‘conversion’ may be