2.2 : Impressions, PPC, CPM, CPC, CPA and CTR


Impressions, PPC, CPM, CPC, CPA and CTR

An impression is a measure of the number of times an ad is displayed, whether it is clicked on or not.Each time an ad displays it is counted as one impression

CPM – Cost per Thousand impressions
Cost charged per every 1000 views of ads which is displayed in webpages or search engine results.

PPC – Pay per click
A model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.

CPC- Cost Per Click
Cost Per Click (CPC) refers to the actual price you pay for each click

CPA- Cost Per Acquisition or Cost Per Action
It is also known as pay per action (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for each specified action (e.g., contact request, newsletter sign up, registration etc.)

CTR – Click Through Rate.
Percentage of clicks as opposed to impressions.

  • CTR = Clicks/Impressions * 100


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