There are many Types of Facebook ads:
These are the simple ads but a great way to get started with Facebook advertising. These can be created with just a few clicks by boosting an already existing post with a photo from Facebook Page. These may be simple, but it doesn’t mean they have to be boring.
These ads can show up your team or your product in action, they also can simply be aspirational.
This ad uses up to almost ten photos or videos to showcase your product or service. These ads can use this format to highlight all different benefits of 1 product, number of different products, or even use all photos together to create a large panorama image
This type of ads offer easy ways to create short video ads from a collection of still pictures or existing video clips as these have eye-catching motion, just like videos, but they use much less bandwidth so that they load well even for people who are on slow internet connections.
Collection ads are offered only for mobile devices but allow you to showcase one or more products that customers click to buy they pair with Instant Experiences which allows people to buy products without ever having to leave Facebook. Which makes online shopping very easy when people are on-the-go and sometimes may not have a great internet connection.
These are only available for mobile devices because they specifically are designed to make easy for people to give their contact information without a lot of typing. These are also great for collecting newsletter subscriptions, signing someone up for any trial of your product, or otherwise also allows people to ask for more information from you.
Photo ads, carousel ads, video ads and dynamic ads all of them can all be set to appear in Facebook Messenger as This extra placement gives you access to 1.3 billion people who use Messenger every month. When you are creating an ad, you will simply have to choose Messenger as the desired placement
1. Choose your objective
First, Log into Facebook Ads Manager and then select the Campaigns tab, click Create to get started with a new Facebook ad campaign.
Facebook offers a few marketing objectives to align with business goals:
Spread brand awareness by Introducing your brand
Reach out to Expose your ad to as many people as possible.
You may Drive traffic to a specific web app or web page
Try Reaching a broad audience to increase the number of posts mainly
Get many people to install your app.
Get as many more people to watch your videos.
Get new prospects into your sales funnel for lead generation.
Encourage many people to contact your business page using Facebook Messenger.
Get more people to take a specific action on your website like subscribing to your list or buying your product.
Connect your Facebook ads page to your product catalog to show audience ads for the products they are most likely to buy.
Drive all nearby customers to bricks-and-mortar stores.
Step 2. You may Name your campaign
You will have to Scroll down to name your Facebook ad campaign and then choose whether to set an A/B split test and also select whether to turn on budget optimization option which can be useful in case you’re using multiple ad sets.
Step 3. Setting up your ad account
In case you’ve already set up an account, you will not see this step, of course. You will go directly through to targeting your audience. if in case you’re new to Facebook advertising, you will need to enter some of your key account details here like Entering your country, preferred currency, and time zone, then click to Continue.
Step 4. Targetting your audience
At the top of this screen, you need to name your Facebook ad campaign and then choose which Page to promote.
There is no shortage of ways to target your audience using your Facebook paid advertising. You will have two fields to make your audience as specific as you try to choose between:
Detailed targeting: Using this field to specifically include or exclude the people based on demographics, interests, and behaviors as You can get really specific here. you can select target people who are mainly interested in both meditation and yoga but exclude those who are interested in hot yoga.
Building Connections: You can by this target or exclude people who already have an existing connection to your Facebook Page, or your app, or any event you managed. In case you want to reach a new audience, you would select to “Exclude people who already like your Page.” And If you want to promote any offers or a new product to existing fans, you may select “People who like your Facebook Page” reach people who already know your brand.
Step 5. Choosing your Facebook ad placements
As you Scroll down to decide where your ads will appear Facebook will then automatically place your ads across Facebook, Instagram, Messenger, and then Audience Network when they are more likely to get the best results.
Once you start to have more experience, you wish to place your Facebook ads in any specific locations. You will then have the following options:
Device types: Either Mobile, desktop, or both.
Platforms like Facebook, Instagram, Audience Network, or Messenger, with many sub-options and the Mobile devices and operating systems like iOS, Android, or both.
Step 6. Setting your budget and schedule
Next, you will have to decide how much money you want to spend on Facebook paid ads and then choose a daily or lifetime budget, then set the start and end dates in case you want to schedule your ad in the future, or also choose to make it live right away.
Step 7. Creating your ad
First You have to choose your ad format, and then enter the text and media components for your ad. formats available will vary based on campaign objective you selected at the beginning of this process.