1.7 : Google Algorithms and its Updates for SEO

Google Algorithms for SEO:

In order to improve your website ranking in the google search engine everyone must have to follow the google algorithms and its updates.For a website page ranking is decided based on the Google Algorithms.Google has a long history of algorithm updates, search index changes and refreshes in order to filter the spam sites and low quality websites.

List of Google Algorithms :

  • Google Caffeine Update
  • Google Hummingbird Update – Sept, 2013
  • Google Mobile Friendly Update – April, 2015
  • Google Panda Update – Feb, 2011
  • Google Penguin Update – April, 2012
  • Google Pigeon Update – July, 2014
  • Google Payday Update – June, 2013
  • Google Pirate Update – August, 2012
  • Google EMD (Exact Match Domain) Update – September, 2012
  • Google Top Heavy Update  – Jan 19, 2012


What Is Google Caffeine Update?

Caffeine means for indexing the websites according to keywords and whether they are related to keywords are not they don’t need.


What Is Google Hummingbird?

“Hummingbird” is the new search platform which is Google search update on September 2013, It is designed to focus more on the meaning behind the words. Hummingbird will pay more attention to each word in a query, ensuring that the whole query or sentence or conversation or meaning and it is taken into account, rather than particular words. The main goal is that pages matching the meaning do better, rather than pages matching for a few words.


What Is Mobilegeddon & Google Mobile Friendly Update?

On April 21, 2015, Google released a new mobile friendly ranking algorithm that’s designed to give a power to mobile friendly websites or pages or responsive pages in Google’s mobile search results.Here at Search Engine Land, we’re calling it as mobilegeddon, but sometimes it can be also called as mobilepocalyse, mopocalypse or mobocalypse.


What Is Google Panda Update?

Its a search filter which is introduced in Feb 2011, meant to stop sites which are with poor quality content into Google’s top search results. Panda is updated from time-to-time to filter out the sites. When this happens, sites previously hit may escape, if they have made the right changes to the web content. Panda will also catch sites that escaped before.


What Is The Google Penguin Update?

Google Penguin Update is launched in April 2012 in order to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. When a new Penguin Update is released, sites that have taken action to remove bad links (such as through the Google disavow links tool or to remove spam may regain rankings. New sites not previously caught might get trapped by Penguin.


What Is The Google Pigeon Update?

Google Pigeon Update is Launched on July 24, 2014 for U.S. English results, the “Pigeon Update” is a new algorithm to provide more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. Google stated that this new algorithm improves their distance and location ranking parameters.


What Is The Google Payday Update?

Payday Update Launched on June 11, 2013 – the “Payday Update” was a new algorithm targeted at cleaning up search results for traditionally “spammy queries” such as [payday loan], pornographic and other heavily spammed queries.


What Is The Google Pirate Update?

Pirate Update is a filter introduced in August 2012 designed to prevent sites with many copyright infringement reports, as filed through Google’s DMCA system, from ranking well in Google’s listings. The filter is periodically updated. When this happens, sites previously impacted may escape, if they’ve made the right improvements. The filter may also catch new sites that escaped being caught before.


What Is The Google EMD Update?

The EMD Update — for “Exact Match Domain” — is a filter Google launched it in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings. New sites with poor content – or those previously missed by EMD – may get caught.


What Is The Google Top Heavy Update?

Google Top Heavy was launched in January 2012 as a means to prevent sites that were “top heavy” with ads from ranking well in its listings. Top Heavy is periodically updated. When a fresh Top Heavy Update happens, sites that have removed excessive ads may regain lost rankings. New sites deemed too “top heavy” may get caught.

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