Lesson 1 – Definition of Digital Marketing

What is Digital Marketing ?

Digital marketing is the promotion of products or brands or services by using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.The Modules of the digital marketing are listed below

  1. Search Engine Optimization (SEO)
  2. Search Engine Marketing (SEM)
  3. Social Media Marketing (SMM)
  4. Email Marketing
  5. Mobile Marketing
  6. Display Advertisements
  7. Content Marketing

Key Participants in the Digital-Marketing Landscape and how they interact:

  • Consumer
  • Advertiser
  • Publisher

Consumer :- Users of internet and mobile platforms who access sites and experiences with a variety of devices. They transact with and consume products and services online.

Advertiser :- A brand, product or service that promotes itself online through a variety of digital channels.

Publisher :- A publisher is a platform or online destination that is read and accessed by consumers, and monetizes its site by selling ad inventory.


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